Job: Marketing and Communications Manger OR Dept of Ag.
Marketing and Communications Manager (Operations and Policy Analyst 3)
$4,569.00 – $6,691.00 Monthly
Agriculture-Market Access & Certification Programs
7/5/2015 11:59 PM Pacific
- Oregon Department of Agriculture is currently recruiting for an Operations and Policy Analyst 3 to join our Market Access and Certification Program Area.
This is a full-time, classified position. This recruitment will be used to establish a list of qualified applicants to fill the current vacancy.
The threefold mission of the Oregon Department of Agriculture (ODA) is to ensure food safety and provide consumer protection, protect the natural resource base for present and future generations of farmers and ranchers, and promote economic development and expand market opportunities for Oregon agricultural products.
The Market Access and Certification Program Area addresses the development and marketing needs of Oregon’s agricultural industries in the following ways: 1) Promotes and creates demand for Oregon agricultural products in local, domestic, and international markets through trade and business development activities; 2) Provides third party inspection and certification services that add value to products by making them more marketable; and 3) Conducts field surveys and provides laboratory testing of seed and plant material to detect pests and diseases.
The Agricultural Development and Marketing Program works to promote, develop, and expand worldwide markets for Oregon agricultural products. Its objective is to provide and create a more favorable business climate for Oregon agri-businesses by bringing the buyer and seller of agricultural and processed foods together where they can complete sales for Oregon products.
The program also identifies international trade barriers by commodity and by country which have a direct adverse affect on the trade or potential for trade of Oregon agricultural products; works to expand existing agricultural businesses or recruit new business to the state; and liaisons with the state’s commodity commissions who are charged with research, promotion, and education for their specific commodity.
- Duties & Responsibilities
- This position develops and implements market-promotion content to communicate, promote and market the benefits of Oregon agricultural products in domestic and international markets. It serves as the Agricultural Development & Marketing Program lead to create marketplace awareness and enhance consumer attitudes towards Oregon products while encouraging usage of ODA market development services. This requires working closely with other ODA programs to ensure consistency with agency-wide goals and objectives. The position works closely with commodity commissions and trade organizations to identify opportunities and coordinate messaging and marketing opportunities in both domestic and international markets.
The position requires a broad range of experience that includes successfully developing internal and external partnerships, developing and executing strategic marketing and communications plans.
Duties & Responsibilities
Designs and coordinates implementation of appropriate communication and market promotional activities to reach targeted audiences to create awareness, enhance trade and consumer attitudes and increase utilization of Oregon agricultural products. This is accomplished with the ability to effectively:
- Develop and leverage existing networks of Oregon suppliers as well as buyers and contacts in key markets;
- Identify and develop effective promotional strategies for Oregon agricultural sectors and producers.
Target audiences include Oregon’s agricultural industry, consumers, and agricultural and food buyers in the US and internationally.
Coordinates outreach and education programs to extend the reach of Program services and increase the awareness and knowledge of trade opportunities for Oregon agricultural and food companies. This includes coordinating the Celebrate Oregon Agriculture campaign, Growing Oregon publication and other similar outreach and education programs by developing and prioritizing goals of the campaigns, identifying Oregon products of interest and key market messages, coordinating closely with stakeholders of the campaigns, managing all aspects of effective campaign implementation and monitoring outcomes.
Responds to public and private organizations as requested to analyze technical market needs, fact-find plausible solutions and work effectively with decision makers and Agency staff to provide solutions for Oregon’s agricultural community. Develops and provides messaging and presentations regarding opportunities and trends pertaining to Oregon products and businesses in local, regional and global markets. This is accomplished by synthesizing diverse facts into content and presentation materials to inform Oregon agricultural and food producers of specific market opportunities. Addresses public and private organizations as requested.
- Qualifications, Required & Requested Skills
- MINIMUM QUALIFICATIONS
A Bachelor’s Degree in Business or Public Administration, Behavioral or Social Sciences, Finance, Political Science or any degree demonstrating the capacity for the knowledge and skills; AND four years professional-level evaluative, analytical and planning work.
Any combination of experience and education equivalent to seven years of experience that typically supports the knowledge and skills for the classification.
NOTE: To receive credit for all required/related coursework, a photocopy of transcripts is required.
- Additional Information
- To apply for this position, follow the “Apply” link above to complete the Oregon Employment Application online. All application materials must be received by the closing date/time posted.
Resumes will not replace the completed “Work Experience” section in your online application. Be sure to indicate your experience based on a 40-hour workweek. (Example: 20 hours a week for one year would equate to six-months full time work experience.) You may be disqualified if your work experience does not include information used to: 1) meet the minimum qualifications of the job and 2) back up your answers to the supplemental questions.
Employment with the Oregon Dept. of Agriculture may be contingent on the outcome of a DMV check. Driving records will be reviewed for finalists applying for positions which require driving as an essential function. By submitting your application, you authorize the Department to conduct a DMV check.
If you need assistance with adding attachments to your profile or to a specific job posting, please go to Adding and Removing Attachments to a Profile and Job Posting for further instructions. This quick help guide can also be found on the State Jobs Page by clicking in the Applicant E-Recruit FAQs then click on Applicant Profile Maintenance.
Only complete applications will be considered. Be sure to answer all supplemental questions and attach any required documents. Responses to the “Supplemental Questions” will be reviewed to determine if you will be invited for an interview for the position. Transcripts must be submitted to receive credit for higher education coursework (official or unofficial at the time of application).
If you are an eligible veteran and you meet the minimum qualifications, veteran’s preference points will be added to your score. To receive veteran’s preference points you MUST attach to your electronic application the following required documentation:
- A copy of your DD214/DD215 form; OR a letter from the US Dept. of Veteran’s Affairs indicating you receive a non-service connected pension for the five (5) point preference.
- A copy of your DD214/DD215 form; OR a letter from the US Dept. of Veteran’s Affairs indicating you receive a non-service connected pension; AND a copy of your veteran’s disability letter from the Dept. of Veteran’s Affairs for the ten (10) point preference.
For more information on veteran’s preference points visit www.oregon.gov and select veteran’s preference.
The state of Oregon requires all applications have a valid email address. Communication to applicants from Oregon Department of Agriculture may occur via email, letter, or telephone.
If you do not currently have an email address and do not know where to go to get one, please refer to our Applicant E-Recruit FAQs web page, question #14, to view several internet providers where you can get a free email account. The state of Oregon does not endorse any particular provider.
The pay and benefits on all announcements may change without notice.
If you have a disability or otherwise require an application in an alternate format in order to complete the process, you may contact:
Oregon Department of Agriculture
Human Resources Office
635 Capitol St NE
Salem, OR 97301
Phone (503) 986-4584
Oregon Department of Agriculture is an Equal Opportunity and Affirmative Action Employer.